Penny Lane

Penny Lane – Managing Director of My Perfect Cosmetics Company and Rockin Direct. Also Whitelion Ambassador supporting youth at risk.

You may have seen Penny Lane on Morning TV with her range of Beauty Products that she created, My Perfect Cosmetics Company. Penny’s products are sold on TV, online, in retail and TV home shopping channels around the world. She is also the founder of Rockin Direct, an international company that specialises in selling third party fitness and beauty products.
Penny began building her business in 2004 selling through party plan until she had saved enough money to rent pop up spaces at local shopping centres with a small team, and now manages a team of 100+ with offices in Melbourne, the UK and US.

Penny is living proof that hard work and determination is all it takes to transform your life.

Website: and